THE SELDON PATENT by Gerald R. Wolfe in 3 parts. |
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PART 2 |
With the collapse of Winton’s opposition, the patent holders were in a very powerful position. However, recognizing that there is strength in numbers, some automobile manufacturers (reports vary between 10 and 17) began bargaining collectively with Whitney and the Electric Vehicle Co., holders of the patent. Essentially, the manufacturers agreed to purchase licenses from and pay royalties to the Electric Vehicle Co. in exchange for the right to control who was licensed and to get a break in the royalty percentage. Originally 5%, the royalty was reduced to 1 1/4%. With this agreement, the Association of Licensed Automobile Manufacturers (ALAM) was born on March 5, 1903. These manufacturers, who opposed the patent initially, became a very powerful group by virtue of their change of heart and the endorsement of that same patent, which itself had shown its strength by the very fact that ALAM was formed around and because of its supposed stature in the courts. ALAM sought to increase its base of power while downplaying the amount of control it could exercise in lieu of other aspects of its program. George H. Day, ALAM General Manager, described the organization (Horseless Age, 6/10/03): “The Association of Licensed Automobile Manufacturers continues to gain strength. In addition to its present membership, including twenty-seven of the most prominent manufacturers in the country, application from as many more concerns are now pending before the executive committee. Several of the patents controlled by the Association, which will soon be made public, promise to influence strongly the lines of future automobile development. “The policy of the Association is to be strictly one of technical development, rather than of profit making. To this end new inventions of merit will be encouraged, and the widest possible application made of such as are now restricted in their use. Financial standing, engineering ability, and business reputation are to be the points most considered in the granting of licenses; and the suppression of wildcat and irresponsible concerns the sole reason for withholding them.” Despite this internal assessment, ALAM was a much maligned organization from the start as trade journals and other publications continued to report most unfavorably on its proceedings. Many daily newspapers called it the $70 million Automobile Trust. In addition, The Automobile reported that it cost $2,500 to enter The Association plus $1,000 in advance royalties. This money was broken down approximately as 20% to Selden, 40% to ALAM . ALAM’s coffers were soon estimated at a worth of $100,000 from dues alone, making one wonder whether the technical was more important than the financial, as claimed by Mr. Day. Almost as soon as it was formed, ALAM gave its adversaries a hero who would prove to be its Nemesis. In early 1903, Henry Ford initiated his third attempt at motor car manufacture, organizing the Ford Motor Co. Aware of the Selden patent, Ford applied for a license through ALAM who made the mistake of turning him down, claiming her was merely an assembler of automobiles, not a manufacturer. Ford sought counsel with the intent of ignoring the infringement issue. Further negotiations, initiated this time by ALAM, were nonproductive as Ford now refused to join. This would blossom into a struggle between titans. ALAM became a many-headed dragon, not all of which heads were bad. They held authority to grant and refuse licensing and were defenders of the Selden patent both in and out of court, but it did not end there. ALAM also initiated an annual handbook which gave valuable data relative to cars manufactured by licensed companies and made this available to the buying public for comparison shopping. Most importantly, they created, within the association, the mechanical branch which was responsible for standardization of components. Other activities, such as shows, were conducted as well. With regard to the right to license, ALAM found itself open to criticism that it restricted trade. The announcement that suit would be brought against anyone entering the industry unlicensed, and the prohibitive cost for licensure, only served to fuel the fire of constraint charges. This, of course, was valid claim only as long as everyone honored the patent. Motor Age tended to agree with the sentiments of G. H. Day, however and said of ALAM licensing rights; “It will prevent the incursion of piratical hordes who desire to take advantage of the good work done by the pioneers to flood the market with trashy machines, made only to sell and not intended to go — at least for any great length of time.” This may have been a valid concern but this editorials was in a distinct minority. Stories such as the following didn’t help his cause. It was reported that a “customer” approached on A. B. Hardy, former executive of Durant-Dort Carriage Co., for a list of customers satisfied with the Hardy gave a list of 52 names, one for each car this small concern had built. In tur, he was given 52 inunctions demanding that he make no more cars until royalties and license fees were paid. Hardy elected to leave the auto industry. The out-of-court defense of the patent involved interviews, such as the one quoted earlier by G. H. Day, and some advertising. Often, full page ads appeared in the journals to enlighten auto purchasers as to who ALAM members were and to warn them against buying unlicensed automobiles. Cited advantages for buying licensed machines included better quality, better service, standardized components, etc. The disadvantage of buying unlicensed machines was the threat of a lawsuit. The Ford constituents were not to be outclassed. Ford often took the full page opposite the ALAM ad to offer the merits of his car as well as bond for any purchaser who was sued. Undoubtedly, ALAM believed its defense in the media was justified by the ongoing assault on the patent as the unceasing cry that Selden’s was neither first nor inventive continued. Still seeking ways to control the sale of unlicensed vehicles. ALAM met September 23-24, 1903 to draw up a contract to be presented to dealers of licensed vehicles. It read, in part; “Now therefore, the party of the second par, in consideration of being supplied with licensed vehicles by the party of the first part under this contract, covenants and agrees with the party of the first part, (1) that it (the party of the second part) will not, during the continuance of this contract, infringe said patent, nor make, sell, or keep on hand, or in any manner dispose of or deal in, directly or indirectly, any unlicensed vehicles, that is to say, any gasoline automobiles not manufactured under license of said Selden patent; and (2) that it will not sell, consign, or deliver any licensed vehicles purchased from the party of the first part under this contract to any party making, selling, having on hand or dealing in unlicensed vehicle.” This, of course, did not affect anyone who chose to deal in only unlicensed vehicles but ALAM planned to take care of that by litigation, actual or threatened. One additional nuance of the ALAM advertising campaign involved the use of the word “PIONEER”. Perhaps the Ford people were nit picking, but J Couzens, secretary of Ford Motor Co. had this to say in a substantially longer letter to The Automotive Review (10/15/1903: “A large number of advertisements have been published in which it is claimed that the licensed association members are pioneers in this art. They do not say explicitly that they are the pioneers, but that is the inference. As we know to our certain knowledge, a number of members are not pioneers in any sense of the word whatever; some of them began the manufacture of such machines within the last year: Our Mr. Ford is one of the pioneers, as he built the third gasoline automobile in the United Sates, therefore the inference sought to be conveyed that only the licensed manufacturers are pioneers, and especially the statement that each and all of them are pioneers, is not true.” Whether or not such an interpretation is valid is up to the individual reader of the ad. Future advertising would lend more credence to illustrate that this controversy led both sides to pursue any angle that might further their cause in the eyes of the motoring public, sometimes without reason or justification. The ultimate confrontation was initiated on October 21, 1903 (October 22 in some accounts) with the filing of an infringement suit. The plaintiffs were the Electric Vehicle Co. of Hartford, as owners of the patent, and George B. Selden, but ALAM would fund the action with monies held in reserve from the dues and royalties specifically for patent defense. The defendants named were C. A. Duerr and Co., a New York Ford agency, and the Ford Motor Co. Later others would be named as co-defendants, including john Wanamaker, a seller of Ford cars. Panhard et Levassor, interestingly enough, was not only sued for infringing the Selden patent but for infringing two others which ALAM had acquired, dealing with a sleeting mechanism, as well Originally the Panhard and Ford suits were filed separately but were later combined by the court as the charges and testimony were nearly identical in both cases. Ford’s was the sixth suit filed by the Selden forces, all five preceding it having been settled out of court with defendants joining ALAM. This was not to be the case with the stubborn Henry Ford. counsel for the Ford Motor Co, was Parker and Burton of Detroit, while ALAM continued to retain Betts, Betts, Sheffield and Betts. The case would be tied in the U.S. Circuit Court for the Southern District of New York. Most trade journals expressed hope that the matter would be settled quickly and conclusively now that the court was finally going to pass judgment. They hoped in vain. The defendant’s answer was voluminous and reiterated many points made earlier regarding inventiveness, originality and practicality as well as alleged illegality in the conduct leading to the patents issuance. (Selden’s delays were noted in Part I of this article.) They further alleged that the defendants in the first suit (Winton, et. al. vs. Electric Vehicle Co. and Selden) were paid off to drop their defense, that their court costs and damages were waived, that their evidence was taken over by the plaintiff’s attorneys and that all this was purposely withheld from the public knowledge. Still further, that the previous evidence, which, as known by the plaintiffs, incontrovertibly proved against Selden’s claims, was being withheld from the current defense attorneys, as it had been withheld and /or destroyed to prevent examination by other prior defense attorneys. They demanded that the plaintiff’s attorneys, being the same ones who retrieved and withheld that prior evidence, refile it for the benefit of the public and the defense then being formed. The formation of ALAM was seen as a deliberate attempt to monopolize and their advertising as knowingly false and fraudulent in starting that the patent broadly controlled all gasoline automobiles. Moreover, they claimed that the implication that the acquiescence of prior defendants was proof of the validity of the patent was contemptuous of the court because of the allegation that the court had so ruled and that such allegation was intended to cause the buying public to acquiesce as well. They concluded with a long list of prior United States and foreign patents. With this, the trial of Ford vs Selden, both pioneers in their own way, began. As mentioned earlier, ALAM was a many-faceted organization. The remainder of this article will detail some of it’s activities away from the controversy with Ford, which will be picked up in the next issue. At its height, ALAM controlled 87% of the automobile manufacturers in the United States which produced 90% of the gasoline automobiles built in this country. It also controlled some four hundred patents related to the automobile. This last fact is not as formidable as it might sound as there were approximately 2,500 automotive patents at the time. Still, so many under the influence of a single group would have to have had a significant bearing on the industry. This is impressive but not all inclusive. Several unlicensed companies banded together as early as August of 1900 to form an association to oppose the Selden claims. This group evolved into the American Motor Car Manufacturers Association (AMCMA). Several prominent men and companies were represented in this group, not the least of which was Thomas B. Jeffery, but most conspicuous by his absence was Henry Ford. He refused to join any organization, preferring to stand alone, though he certainly agreed with AMCMA’s position that Selden’s patent was not applicable to contemporary cars and could not be used to construct a practicable car. |